WELCOME TO ARDENT ALCOBEV
At Ardent Alcobev, we are driven by a passion for bringing a distinguished portfolio of premium "bottled-in-origin" spirits carefully tailored to the evolving tastes of the Indian consumer. Our mission is to bring the world's finest spirits to India ranging across whisky, vodka, gin, rum and more at affordable prices, offering a unique blend of quality and accessibility.
Ardent Alcobev benefits from the vision and expertise of its founders, along with the support of renowned former England cricket captain, Kevin Pietersen, as a marquee investor.
As we embark on this exciting journey, Ardent Alcobev committed to shaping the future of premium spirits in India one bottle at a time.
WELCOME TO ARDENT ALCOBEV
At Ardent Alcobev, we are driven by a passion for bringing a distinguished portfolio of premium "bottled-in-origin" spirits carefully tailored to the evolving tastes of the Indian consumer. Our mission is to bring the world's finest spirits to India ranging across whisky, vodka, gin, rum and more at affordable prices, offering a unique blend of quality and accessibility.
Ardent Alcobev benefits from the vision and expertise of its founders, along with the support of renowned former England cricket captain, Kevin Pietersen, as a marquee investor.
As we embark on this exciting journey, Ardent Alcobev committed to shaping the future of premium spirits in India one bottle at a time.
OUR MISSION
"To elevate the aspirations of the Indian consumer by crafting world-class luxury alcoholic beverages that are bottled in origin, at accessible prices."
OUR VALUES
- Integrity – We uphold the highest standards of honesty and fairness.
- Respect – We value and respect everyone we work with.
- Equality – We believe in equality in all aspects of our operations.
- Entrepreneurial Spirit – We thrive on innovation and initiative.
- Winning – We aim to achieve success in every endeavor.
- Embrace the New – We are constantly evolving and embracing new trends and ideas.
Ardent Alcobev is redefining the premium drinking experience in India. We launched our debut product, Dram Bell Blended Scotch Whisky, in Maharashtra in November 2024 and are actively expanding our portfolio to bottled-in-origin gin, vodka, and rum categories.
Founded as a joint venture between Rajasthan Liquor Ltd (RLL) and Industry veterans Debashish Shyam and Jatin Fredericks, Ardent Alcobev is one of the emerging players in the IMFL sector. Debashish Shyam brings extensive expertise in Marketing, brand management and new product development, specialising in the launch and management of premium spirit brands. Jatin Fredericks excels in sales, distribution, analytics, and systems, focusing on streamlining operations and establishing robust distribution networks.
As we continue to grow, Ardent Alcobev remains committed to offering premium alcoholic beverages that elevate the drinking experience, blending global quality with affordability.
Ardent Alcobev is redefining the premium drinking experience in India. We launched our debut product, Dram Bell Blended Scotch Whisky, in Maharashtra in November 2024 and are actively expanding our portfolio to bottled-in-origin gin, vodka, and rum categories.
Founded as a joint venture between Rajasthan Liquor Ltd (RLL) and Industry veterans Debashish Shyam and Jatin Fredericks, Ardent Alcobev is one of the emerging players in the IMFL sector. Debashish Shyam brings extensive expertise in Marketing, brand management and new product development, specialising in the launch and management of premium spirit brands. Jatin Fredericks excels in sales, distribution, analytics, and systems, focusing on streamlining operations and establishing robust distribution networks.
As we continue to grow, Ardent Alcobev remains committed to offering premium alcoholic beverages that elevate the drinking experience, blending global quality with affordability.
JOIN US ON OUR JOURNEY
If you have any questions, feedback, or partnership inquiries, feel free to get in touch with us. Visit our Contact Us page to connect with our team.