Press Releases

A cricketer's passion for whisky! 🏏

Cricket and whisky—two things that bring people together. And now, one of cricket’s biggest names, Kevin Pietersen, is making moves in the whisky world with Dram Bell.

Apr 18, 2025 View More

Kevin Pietersen Launches Dram Bell In India

If you enjoy having Scotch whisky, there’s a new one on the block that you cannot miss.

Apr 02, 2025 View More

Kevin Pietersen ventures into liquor industry

Kevin Pietersen, former England cricket captain, has entered the Indian liquor market with the launch of Dram Bell, a premium blended Scotch whisky. For this, he has p...

Apr 02, 2025 View More

Former cricketer Kevin Pietersen invests in whisky maker Ardent Alcobev Read more at: https://retail.economictimes.indiatimes.com/news/food-entertainment/grocery/former-cricketer-kevin-pietersen-invests-in-whisky-ardent-alcobev/116713670

Former England cricketer Kevin Pietersen has invested in Ardent Alcobev and will ..

Apr 02, 2025 View More

Former cricketer Kevin Pietersen debuts Dram Bell whisky in Indian liquor market

In partnership with Ardent Alcobev and Angus Dundee Distillers, the whisky is distilled and bottled in Scotland and aims to cater to the discerning Indian consumer.

Dec 16, 2024 View More

Kevin Petersen Launches Premium Whisky 'Dram Bell' Partners With Ardent Alcobev | Startup Central

Kevin Petersen collaborates with Ardent Alcobev to introduce a premium whisky called 'Dram Bell'. This high-quality Scottish whisky is now available in the Indian alco...

Dec 17, 2024 View More

Kevin Pietersen-Backed Ardent Alcobev Eyes North India Expansion With Dram Bell Scotch Whisky

The company’s flagship product, Dram Bell Blended Scotch Whisky, has made an impressive debut in Maharashtra.

Mar 27, 2025 View More

Older the Whisky, Better | Sonal C Holland MW

Is Older Whisky Always Better? People often say—the older the whisky, the better it tastes. But is that really true? Not always! The quality and flavour of a whisky d...

May 25, 2025 View More

People often say—the older the whisky, the better it tastes. But is that really true?

The quality and flavour of a whisky depend on its age, the type of cask it’s matured in, and your personal taste preferences.

May 25, 2025 View More

Dram Bell Reserve, a refined Scotch Whisky that's creating a buzz among whisky lovers.

We also compare Dram Bell Reserve with Dram Bell Premium, highlighting the key differences in flavour, smoothness, value, and overall experience. Whether you're a seas...

May 25, 2025 View More

Entrepreneurship Comes Naturally To Me: Pietersen

I have a very strong connection with India, not just while playing the sport but also in terms of the invaluable relationships that I built here over the years, Pieter...

May 25, 2025 View More

From playing cricket with Shah Rukh Khan to giving a gift to Virat Kohli, kevinpietersen takes on the Satte Pe Satta challenge!

How do you think @drambellscotch’ s marquee investor performed?

May 25, 2025 View More

Dram Bell Premium Whisky Review – Kevin Pietersen's Whisky

It isn’t everyday that a famous English cricketer decides to launch their own Scotch whisky – well may be not globally atleast. In India this has become a recent trend...

May 25, 2025 View More

Kevin Pietersen: I am very strict with my diet; I train every day

In the city to launch Dram Bell scotch whiskey, Pietersen is not only the marquee investor but also the brand ambassador for the whiskey, which is the latest addition ...

May 25, 2025 View More

Celebrate Holi with these 6 premium new spirits

May 25, 2025 View More

Celebrate Holi with these 6 premium new spirits

Mumbai-based Ardent Alcobev, which aims to become a major player in the ‘bottled-in-origin’ spirits segment, has entered the market with Dram Bell Whisky.

May 25, 2025 View More

Cask and you shall receive

Customisation and personalisation are the newest players in whisky town. Aficion ..

May 25, 2025 View More

Kevin Pietersen hits big on commercial pitch with the launch of Dram Bell scotch whisky

Dram Bell, bottled in Scotland, comes in two varieties: Premium, priced at INR 1,750, and Reserve, priced at INR 2,450. Each bottle is ideal for legacy and current sop...

May 25, 2025 View More

Kevin Pietersen launches Dram Bell Blended Scotch Whisky bottled in Scotland

Bottled in Scotland, Dram Bell is available in two variants: the Premium variant, priced at Rs. 1,750, and the Reserve variant, priced at Rs. 2,450. Each bottle repres...

May 25, 2025 View More

Kevin Pietersen Unveils the exquisite blended scotch whisky, 'Dram Bell,' by Ardent Alcobev

Ardent Alcobev, an emerging player in India's premium alcobev market, has unveiled Dram Bell, a luxury Blended Scotch Whisky, at an exclusive launch event held at Imar...

May 25, 2025 View More

Kevin Pietersen unveils Dram Bell Blended Scotch Whisky by Ardent Alcobev

May 25, 2025 View More

Kevin Pietersen unveils Dram Bell Blended Scotch Whisky by Ardent Alcobev

Ardent Alcobev has launched its new Blended Scotch Whisky for Maharastra in Mumbai. The launch event was held at Imara – Turf Club in Mumbai. The event was hosted by K...

May 25, 2025 View More

'Dram Bell represents my values of quality, dedication and excellence'

With more and more celebrities entering the alcobev industry, former England Cricket Captain, Kevin Pietersen has made his debut in the Indian Alcobev market with his ...

May 25, 2025 View More

Kevin Pietersen shocks fans with his favourite Indian cricketer —It's not Bumrah or Gill

Pietersen was in the city for the launch of a blended Scotch Whiskey Dram Bell, being the marquee investor and brand ambassador.

May 25, 2025 View More

The Ultimate Valentine's Day Gifting Guide for All Budgets

Dram Bell Reserve Collection

May 25, 2025 View More

English batters will fare better against... in 50-over format: Kevin Pietersen

"The English batters will find it easier against him in ODIs because they have more time to settle in. It’s a longer format, where not every ball is an event. But I st...

May 25, 2025 View More

English batters would be better against Varun Chakravarthy in one-dayers, says Kevin Pietersen

"The English batters would be better against him in the one-dayers because they can spend more time. It's a longer format, not every ball is an event. But I think it i...

May 25, 2025 View More

Pietersen Gives Thumbs Up to IPL Owners' Investment in English Teams

Mumbai, Feb 4 (PTI) Former England captain Kevin Pietersen on Tuesday welcomed the investments made by IPL team owners in English domestic cricket, terming it as "amaz...

May 25, 2025 View More

"Not Every Ball Is An Event...": Kevin Pietersen Gives Verdict On Varun Chakravarthy's Inclusion In ODI Squad

The English batters would be better against him in the one-dayers because they can spend more time. It's a longer format, not every ball is an event. But I think it is...

May 25, 2025 View More

India vs England ODI series: 'The English batters would be better against him (Varun Chakaravarthy) in the one-dayers,' says Kevin Pietersen

Varun Chakravarthy in the recently concluded T20I series against England played a pivotal part in India’s win. He managed to pick up 14 wickets from five games includi...

May 25, 2025 View More

Alcohol Brands Are Fighting for Gen Z's Attention — Who's Winning the Race?

The new generation of drinkers is redefining how alcohol fits into social life. Rather than excessive consumption, Gen Z prioritizes mindful drinking and immersive exp...

May 25, 2025 View More

Ardent Alcobev Introduces Dram Bell Scotch Whisky in India

Ardent Alcobev has launched Dram Bell, a luxury Blended Scotch Whisky, at an exclusive event at Imara – Turf Club in Mumbai. The launch was hosted by former England cr...

May 25, 2025 View More

Dram Bell: A Perfect Valentine's Blend

This Valentine’s Day, make every moment unforgettable with Dram Bell, a Blended Scotch Whisky that speaks the language of love. Whether you’re planning a cozy night or...

May 25, 2025 View More

Your Girlfriend Will Swipe Right On These Gen Z-Approved Valentine's Day Gifts!

This Valentine’s Day, make every moment unforgettable with Dram Bell, a Blended Scotch Whisky that speaks the language of love. Whether you’re planning a cozy night or...

May 25, 2025 View More

11 Celebrity-Owned Alcohol Brands Available In India To Check Out

At an exclusive debut event in Mumbai this week, Ardent Alcobev, a newcomer to the premium Alcobev market in India, launched Dram Bell, a luxury blended Scotch whisky....

May 25, 2025 View More

Kevin Pietersen: My family is desperate to come to India again

Pietersen's latest visit to India was to launch his own bran ..

May 25, 2025 View More

Valentine's Day 2025: Best things to gift a foodie this V-Day

Dram Bell Blended Scotch Whisky is bottled in Scotland. This blended scotch whisky has layers of honey, chocolate, and hints of cooked apple, offering a cosy, smooth p...

May 25, 2025 View More

rdent Alcobev, an emerging player in India's premium alcobev market, has unveiled Dram Bell, a luxury Blended Scotch Whisky, at an exclusive launch event held at Imara – Turf Club in Mumbai.

Ardent Alcobev, an emerging player in India's premium alcobev market, has unveiled Dram Bell, a luxury Blended Scotch Whisky, at an exclusive launch event held at Imar...

May 25, 2025 View More

English batters will fare better against Chakravarthy in 50-over format: Pietersen

"The English batters would be better against him in the one-dayers because they can spend more time. It's a longer format, not every ball is an event. But I think it i...

May 25, 2025 View More

YT: A cricketer's passion for whisky! 🏏

A cricketer’s passion for whisky! 🏏 Cricket and whisky—two things that bring people together. And now, one of cricket’s biggest names, Kevin Pietersen, is making move...

May 25, 2025 View More

A cricketer's passion for whisky! 🏏

A cricketer’s passion for whisky! 🏏 Cricket and whisky—two things that bring people together. And now, one of cricket’s biggest names, Kevin Pietersen, is making moves...

May 25, 2025 View More

Ex-England cricketer Kevin Pietersen backs India's Ardent Alcobev

Pietersen has made an undisclosed investment in Ardent Alcobev, a new business based just outside Mumbai.

May 25, 2025 View More